Our successes range from starting up small businesses, to turning around large stagnating businesses, to accelerating the growth of large iconic brands.
As CEO of a Lighting Technology company, he established a new strategic agenda for the company, then executed an aggressive transformation of the company's branding approach, innovation agenda, supply chain and organization.
During 10 years at PepsiCo, he held the positions of; Senior Vice President for the Global Snacks Group, SVP of Innovation and Insights for North American Beverages, Chief Marketing Officer for International Snacks, Leader of the company’s consumer facing beverage recycling program for the US, and VP of Marketing for the Sabritas business in Mexico. His successes ranged from re-igniting growth of strong businesses that had plateaued to developing strategies, marketing and innovation plans to better harness the power of multi-billion dollar global brands.
During 16 years at Procter and Gamble, he had a very international career, unleashing the potential of businesses in the US, Sweden, England, Venezuela, and Brazil. His successes ranged from starting up small businesses within the company, to turning around large stagnating businesses, to accelerating the growth of large iconic brands.
An avid adventurer and sailor, he embarked on a 16 month voyage to sail around the world. This built his courage, strengthened his leadership skills in ways that can never be learned sitting behind a desk, and reignited his sense of adventure.
Upon his return, he developed the "Unleashing Your Full Potential" program, effectively combining the learnings from all his business experience and all his life experience.